Words have the power to inspire, to confuse, to excite, to sadden, to amuse. Take these phrases for example:-
Seen by roadworks, HEAVY PLANT CROSSING – so we might expect a massive sunflower to cross the road in front of us…..
Seen by traffic lights, PART TIME SIGNALS. What other job do they do otherwise? A little bit of temping, some typing post somewhere?
Seen in a men’s clothing store – DISTRESSED JEANS. What has upset them?
Seen in a bathroom store – STAINLESS STEEL SINKS, well of course it does.
Seen in roadworks – AVERAGE SPEED CAMERAS IN OPERATION – are there better or worse speed cameras? No, just average ones.
The power of words…..